“Businesses place expensive bets on the future, which is fraught with risk….. Rapid response requires confidence in an intellectual property system that works and policy that supports business.” – Danny Marti
“The world is unaware of the cannibalistic nature of the current IP system and what it means for innovation and jobs,” Dan Brown, an award-winning inventor (40+ patents) and Professor of Design at Northwestern University, told a livestream presentation last week, titled ‘Living with the Impact of Covid-19.’
He added: “We have failed to support the rights of the inventor. Providers of look-alike products, both domestic and foreign, are engaged in theft but not held accountable. It is more efficient to infringe or steal someone’s work than to spend the time and money to develop it yourself. The chances of being caught and punished are much more unlikely today than a decade ago.”
Dr. Brown’s ‘InstaShield,’ an easily produced, patent-protected plastic shield that attaches to a cap, was created in response to the pandemic and has already sold more than one million units. More than 250,000 units have been given to nonprofits and charities to distribute.
Adam Mossoff, a professor of law at George Mason University, Chairman of the IP Forum at the Hudson Institute and a CIPU board member, said that “better literacy about the economy reflects basics in science and technology, but it should also include an awareness of property rights like patents and trademarks and what they achieve.” When it comes to intellectual property rights, people either do not understand their function or are similarly misinformed.
‘The Best of the Worst’
Technology investor Gary Lauder of Lauder Partners, whose slide presentation was called “Making the Best of the Worst,” said that the United States has had the information [about dangerous viruses] “but not the trauma and scar tissue of Asian nations.” His firm has invested in several COVID-related businesses, including Currative, a company currently responsible for approximately 10% of the COVID-19 tests administered.
Dr. Brown and fellow panelist, Rhonda Shrader, Executive Director of Berkeley-Haas’ innovative Entrepreneurship Program, agreed that the ability to pivot and scale quickly is what inventors and creators of COVID management and other solutions need to achieve to beat competitors to the market. Speed is more essential than ever and rapid prototyping using 3-D printing modules is an excellent tool. “We are seeing that many effective and financially sound COVID management tools can be relatively low-tech,” Shrader said.
Gensler, the world’s largest architectural firm, was represented by Randy Howder, Managing Director of the firm’s San Francisco office. Howder’s provocative slide presentation was entitled “Blueprint for the Future of Work.” It illustrated how COVID-19 is a catalyst for ushering in a new era of choice and autonomy (see illustration below).
“Recognizing people as individuals with different needs that might change over time is part of a social as well as a pandemic response,” Howder explained. “Most workers will be engaged in a variation of five when it comes to being present in the office, depending on their needs: “[they could be going back to the office] five days a week, a month or a year.” Physical configurations will need to be flexible to accommodate a range of needs as conditions change. Some spaces and locations may need to be repurposed.
Policy: A ‘Silent Role’
“Innovation policy and IP policy play a silent role in supporting new ideas and investment,” noted Danny Marti, former White House Chief of IP Enforcement and vice chairman of the Global Innovation Policy Center. Marti is also Director of Policy for RELX, the largest scientific data and publishing company. He said:
Businesses place expensive bets on the future, which is fraught with risk. The pandemic has increased risk. These businesses and those who provide them with capital need to know that they will receive a commensurate return if their judgment is right. More research and data are shared than people may be aware of. Successful drugs, for example, are often licensed and provided to nonprofits or at a low cost. Rapid response requires confidence in an IP system that works and policy that supports business.
“Because of increased and uncertain risks, incentives may be required to return to the workspace. These are new areas of cost and liability which we are just beginning to understand,” Charles Cicchotti a Managing Director at Berkeley Research Group told the livestream. “They will be with us for the foreseeable future.”
Dr. Cicchetti is an economist and former Chair of the Wisconsin Public Service Commission (PSCW). He was Deputy Director of the Energy and Environmental Policy Center at the John F. Kennedy School at Harvard University.
“The disconnect between Wall Street and Main Street is greater than ever,” said Dr. Daniel Gerstein, a former Deputy Director of Science and Technology, United State Homeland Security and a RAND Corporation Senior Consultant. “The economy lacks resilience because we have chosen efficiency over preparedness. The novel coronavirus is not a ‘black swan’ event as some believe. Animals have been infecting humans with viruses and other diseases for some time. The best way to deal with a crisis is before it occurs.”
For the “Living with Covid-19” website, go here. A recording of the livestream can be found at this link. The two-panel Zoom event was held by the Center for Intellectual Property Understanding (CIPU) in conjunction with the Institute for Business Innovation, a part of UC Berkeley’s Haas School of Business.
Image source: Center for IP Understanding