IPWatchdog.com has been active on the Internet since October 10, 1999. We enjoy strong visibility in the free search engine rankings and we are indexed by Google News. In December 2009, IPWatchdog Blog was selected as a Top 100 Blog by the American Bar Association in the Third Annual ABA Journal Blawg 100.

The founder of IPWachdog.com is Gene Quinn , a patent attorney, law professor and a leading commentator on patent law and innovation policy. He launched IPWatchdog.com in October of 1999, and since that time the site has been a trusted resource on intellectual property for many millions of unique visitors who have come for information and news. Gene has been quoted in n the Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World and various other newspapers and magazines worldwide.

For years we have had requests to allow advertising on our site but have opted against doing so because we truly take pride in our reputation and didn’t want just anyone featured on our site. We’ve come to the decision that we would like to assist our many different readers in connecting with businesses in different areas of expertise that we’ve come to know and trust. As the Director of Marketing at IPWatchdog, I have taken on an entirely new approach to advertising on our site. We are not looking for a typical advertising situation where you pay for an ad and forget it. We are looking to build lasting business relationships with organizations that we know and trust and that we are comfortable sending our readers too. Given that I know our audience and you know yours, if you choose to advertise on IPWatchdog.com, I will work one on one with you to build a marketing strategy that is mutually beneficial to us both.

If you are interested in advertising on IPWatchdog.com please contact me directly by fill out our contact form. For information about our website traffic, blog and demographics please see the information below:

• IPWatchdog.com Traffic Stats
• About the IPWatchdog.com Blog
• Average Length of Visit
• Where Our Traffic Comes From
• IPWatchdog.com Compared with Other Sites
• Demographics
• Advertising Rates & Ad Types

IPWatchdog.com Traffic Summary

Below is a screenshot taken from Awstats and shows traffic to the IPWatchdog.com dedicated during 2009, as well as traffic statistics for Q1 of 2010. In June 2009 we unfortunately lost 7 days of statistics due to a server error, and due to intermittent server statistics functionality traffic was below normal for June 12, June 19 and June 23-24, which account for the low statistics for June.

• January 2009 day by day traffic
• February 2009 day by day traffic
• March 2009 day by day traffic
• April 2009 day by day traffic
• May 2009 day by day traffic
• June 2009 day by day traffic
• July 2009 day by day traffic
• August 2009 day by day traffic
• September 2009 day by day traffic
• October 2009 day by day traffic
• November 2009 day by day traffic
• December 2009 day by day traffic
• January 2010 day by day traffic
• February 2010 day by day traffic
• March 2010 day by day traffic
• April 2010 day by day traffic
• May 2010 day by day traffic
• June 2010 day by day traffic

Below are graphics showing the number of page views for the blog and for the IPWatchdog.com home page.

About the IPWatchdog.com Blog

The IPWatchdog Blog is also extremely popular, and was the No. 2 patent blog in a 2009 survey. We were also recognized by the American Bar Association as being a top 100 website in 2009 for lawyers by lawyers.

During 2009 we had our biggest year ever in terms of traffic to the IPWatchdog Blog. Our top 8 articles each received over 10,000 page views, 18 articles received over 5,000 page views, 33 articles received over 4,000 page views, 62 articles received over 2,500 page views and a staggering 304 articles were viewed over 1,000 times during 2009.

Average Length of Visit

Average length of visit from January 1, 2009 through December 31, 2009:

Average length of visit from January 1, 2010 through June 30, 2010:

Where Our Traffic Comes From

Note: DMA (see table above right-bottom) correlates to TV markets and is a term used by Nielsen Media Research to identify an exclusive geographic area of counties. There are 210 designated market areas or DMAs in the United States.

IPWatchdog.com Compared to Other Sites

To give you an idea about how IPWatchdog.com compares with other popular websites in the intellectual property area please see the charts below provided through Compete.com. Compete.com statistics are taken from a diverse sample of 2,000,000+ U.S. Internet users that have given permission to analyze the web pages they visit and ask them questions via surveys. While this may not be a perfect sampling, it is at least useful information to provide you comparative information.

Demographics

Below is a breakdown of our US demographics provided by Quantcast.com. IPWatchdog.com has a highly educated and affluent audience. The bar chart to the right shows how our audience compares to the online Internet population as a whole. An index of 100 indicates parity with the percentage of Internet population as a whole. For an index of over 100 it means that our audience for that category is a greater percentage than would be typically expected.

Advertising Rates & Ad Types

In addition to the below size ads, we are willing to work with you to create an advertising package that makes sense for you. PLI is the major sponsor for IPWatchdog.com, and commands primary visibility on the blog pages directed to the attorney and allied professional market, and exclusive advertising on our patent bar review pages. Our deal with PLI is unique, and comes with guaranteed monthly blog articles profiling PLI programs and treatises. We can certainly provide a custom package that would include writing articles profiling your business or products in blog posts. Our goal is to make advertising worthwhile on IPWatchdog.com, so we attempt to work together with advertisers. We do, however, retain the right to deny advertising at our sole discretion. Our reputation is important to us, so with this in mind allow us to say that we are happy to work with reputable professionals and businesses to provide exposure for quality and valuable services and products.

Minimum term is 1 month. To receive the discounts compared with the month to month price, which are already reflected in the 3, 6 and 12 prices, the complete advertising fee must be paid in advance.

Note: Pages can be found through the navigation bar immediately under the IPWatchdog.com Header.

Super Sponsorships and Site-wide Sponsorships offer preferred ad placement of a 350 X 250 sidebar ads throughout IPWatchdog.com. Sponsors also receive a profile page on IPWatchdog.com and text link to your company website from every IPWatchdog.com page, which will improve your page rank and search engine placement.

The Practising Law Institute would be an example of a Super Sponsor. They have multiple advertisements on every page and we actively promote their programs and offerings in blog posts and pages. For example, our Patent Bar pages are sponsored by PLI and on each of these pages aggressively promote the PLI Patent Bar Review Course. For example see PLI Patent Bar Review Course and Patent Bar Exam.

Example of 350 X 250 ad:

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